MARKETING OUR PRODUCTS RESPONSIBLY
TURBO Beer, S.L. do not want to contribute to excessive consumption or misuse, we have set standards and we comply with regional and national codes for beer and alcoholic advertising.
We only place commercial communication where at least 70% of the audience is over 18 years or in some countries the legal purchase age if that is higher than 18 years. We will only feature people who are at least 25 years old and act and appear their age. We will not suggest alcohol is the key to social or sexual success.
We define commercial communication as all activities carried out in order to market our brands (alcoholic and any non–alcoholic versions of alcoholic brands). This includes: all advertising, the brand name, product descriptor, packaging and labelling, digital and mobile phone communication, sponsorships, product placement, promotions (on & off–trade) and point of sale materials.
WHAT IS ALCOHOL?
Alcohol is created when fruits, vegetables or grains are fermented. That means using yeast or bacteria to chemically change sugar in the food into alcohol.
The chemical name for alcohol in drinks is ethanol. Ethanol is a colourless liquid that is lighter than water – one millilitre weighs around 0.8 grams. The amount of alcohol present in different fermented products varies greatly.
The percentage of alcohol in a typical serving of beer is around 5%; for wine it’s about 12% and spirits approximately 35%.Alcoholic drinks also contain energy (calories) from alcohol (30 kilojoules per gram). The nutritional value of most alcoholic drinks is very low, because they contain little protein, fat or other nutrients. Some drinks like beer, do contain sugars and carbohydrates, B-vitamins, micronutrients and minerals.
DOES A CAFFEINATED ALCOHOLIC DRINK HAVE AN ADVERSE EFFECT?
There is no indication that Extra TURBO Energy Beer has any specific effect (negative or positive) related to alcohol consumption. This was confirmed by leading global authorities like the European Food Safety Authority (EFSA), which concluded in 2015 that it is unlikely that caffeine interacts adversely with alcohol.
HOW TO DRINK RESPONSIBLY?